via Massively by Rubi Bayer on 6/4/10

There’s been a
lot of speculation that was largely wishful thinking, but it’s been confirmed
this morning: Lord of the Rings
is going free-to-play.

Yes, you heard that right.
"LOTRO will
introduce Turbine’s innovative new pricing model that allows players to download
the game and play for free, purchase expansions, quest packs, items, and account
services a la carte from the new
LOTRO Store, or
join the VIP program to get unlimited access to all of the game’s content for
one low price."

The news gets even better, as the offer is
not restricted to Turbine players. The
update will launch this fall across North America and Europe — Codemasters will also be adopting the
pricing structure.

The beta program for the new free-to-play model will
launch June 16th, and anyone interested in participating can sign
up on the LotRO site

[Update] The Loyalty Rewards
Program has been updated
to reflect the upcoming free-to-play

[Update 2] We’ve caught up with Turbine and scored
an interview with them
, answering many of your burning questions!

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Lord of the Rings Online going free-to-play this fall
originally appeared on
Massively on Fri, 04 Jun 2010 09:15:00
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