via on 7/2/10

World of Warcraft to eventually go free-to-play?World of
lead designer Tom Chilton has suggested this week that
Blizzard may eventually move the extremely popular game to a free-to-play

: "At some point, it may not make sense for us to have a
subscription fee."

That being said, the developer was quick to note
that his suggestion was on a very long time frame, if it was to happen at all.
"We’re not spending a lot of time thinking about it. It’s not something
that’s a reality for us in the near future."

Other major MMO games
such as The Lord of the Rings Online and Dungeons and Dragons Online have
recently moved to a free-to-play model, choosing to make money off weapon and
clothing upgrades for characters as well as other digital items.

asked about their movies, Chilton responded: "I feel like they’re doing that
to compete with other games that are on a similar subscriber level to what they
were at. I imagine that when one of them went free to play it cannibalised some
of the other subscribers. I can definitely imagine that being the case with
World of Warcraft. If another game comes along and blows us away it may not make
sense for us to have a subscription fee. Or even further down the line, when we
have another MMO out."

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